Donald Ray Heath Jr.

  • Information Systems and Operations Management, UNCG

There are 1 included publications by Donald Ray Heath Jr.:

TitleDateViewsBrief Description
Strategic organizational engagement in social media to motivate directed action 2014 1778 Little is known regarding organizations' high-level strategies toward social media. This research develops an empirically informed understanding of how organizations can engage in social media to accomplish their strategic goals. To develop an in for...