Phillip Frank

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Phillip Frank :

TitleDateViewsBrief Description
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison between the United States and Thailand 2013 5409 With the expansion of globalization, the increasingly competitive environment of fashion has led to the diffusion of brands across borders and cultures. Furthermore, with the expansion of multinational brands as well as increasingly global media comm...