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Hongjoo Woo
Consumer, Apparel, and Retail Studies,
UNCG
There are 2 included publications by Hongjoo Woo :
Title
Date
Views
Brief Description
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social responsibility (CSR) practices on brand equity moderated by culture
2013
14830
Do consumers want a `good' apparel brand? Although Corporate Social Responsibility (CSR) has been a crucial issue for the apparel industry, there was a lack of evidence showing how consumer perceptions of apparel brands' CSR affect brand equity, comp...
Single brand with multiple country images: the effect of discrepancies between country images on brand credibility and prestige
2016
1809
Country image refers to the holistic image that consumers harbor toward a particular country. Traditionally, one brand was thought to possess a single country image; an Italian brand would theoretically be owned by an Italian company and manufacture ...