Delisia R. Matthews

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Delisia R. Matthews :

TitleDateViewsBrief Description
Swapping styles: an exploration of fashion leadership, brands, and group membership in the context of clothing swaps 2012 7438 The purpose of this study was to explore how consumers use clothing to identify with fashion consumer groups and the role of brands in this process. To address this purpose, I examined the consumption behaviors of fashion leaders within the clothing ...