Hyeon Jeong Cho

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Hyeon Jeong Cho :

TitleDateViewsBrief Description
U.S. apparel retailers' international expansion: an application of the Uppsala model. 2012 20691 The purpose of this study is to elucidate U.S. apparel retailers' internationalization by proposing a theoretical framework that incorporates the antecedents of U.S. apparel retail firms' international market involvement and investigating the effects...