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Parvathi Padmanabhan
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Parvathi Padmanabhan :
Title
Date
Views
Brief Description
Foreign apparel brands and the young Indian consumer: an exploration of the role of brand in the decision-making process
2012
806
This study examines how young Indian professionals make decisions about apparel products considering the myriad of options that are now available to them in the marketplace. Declared an emerging market by the US Department of Commerce in 1993 (Bandyo...
