Vinod K. Shanmugam

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Vinod K. Shanmugam :

TitleDateViewsBrief Description
An empirical examination of antecedents and consequences of e-compulsive buying tendencies: the moderating role of psychological factors 2011 4915 Over the past decade, online shopping appears to have been a common activity in this technological world where consumers have the ability to engage in all stages of decision making related to products and/or services. However, researchers have conten...