Yingjie Ou
- Consumer, Apparel, and Retail Studies, UNCG
There are 1 included publications by Yingjie Ou :
| Title | Date | Views | Brief Description |
|---|
| Apparel mass customization: perceptions of young Chinese consumers |
2011 |
6691 |
The purpose of this study was to explore young Chinese consumers' attitudes towards mass customized apparel products and its applications, including both body scanning and co-design. At approximately 200 million people, the young generation of Chines... |