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Dilip Doraiswamy
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Dilip Doraiswamy :
Title
Date
Views
Brief Description
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit
2011
17372
Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...
