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Theses & Dissertations

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Dilip Doraiswamy

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Dilip Doraiswamy :

TitleDateViewsBrief Description
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit 2011 8077 Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...