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Michael McCormick
Psychology,
UNCG
There are 2 included publications by Michael McCormick :
Title
Date
Views
Brief Description
Does lateral attention affect health behavior?: investigating hemispheric influences in framed health messages.
2010
1701
The current study was designed to test whether the systematic/contextual perspective would successfully account for lateralized responses to framed health messages. Accordingly, gain or loss framed messages promoting sunscreen use were presented to p...
Hemispheric differences in color perception: relative versus absolute frequency levels, implications and possible applications
2013
2194
Four experiments tested a proposed extension of Double Filtering by Frequency theory by examining whether the left and right hemispheres of the human brain are differentially sensitive to high and low electromagnetic frequencies, respectively, and wh...