Michael McCormick

There are 2 included publications by Michael McCormick :

TitleDateViewsBrief Description
Does lateral attention affect health behavior?: investigating hemispheric influences in framed health messages. 2010 711 The current study was designed to test whether the systematic/contextual perspective would successfully account for lateralized responses to framed health messages. Accordingly, gain or loss framed messages promoting sunscreen use were presented to p...
Hemispheric differences in color perception: relative versus absolute frequency levels, implications and possible applications 2013 366 Four experiments tested a proposed extension of Double Filtering by Frequency theory by examining whether the left and right hemispheres of the human brain are differentially sensitive to high and low electromagnetic frequencies, respectively, and wh...