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Sukyung Seo
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Sukyung Seo :
Title
Date
Views
Brief Description
Self-gifting and consumer perceived values : development and validation of a scale to measure consumer perceived values in self-gifting and applied to consumer satisfaction
2022
625
Self-gifting has become a popular consumption practice. Self-gifts can take various forms, such as products, services, or experiences, and provide special meanings in certain contexts. Consumers’ desire for the psycho-social functions of self-gifting...
