Browse All

Theses & Dissertations

Submissions

Rosanna Shouli

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Rosanna Shouli :

TitleDateViewsBrief Description
Exploring the decision-making process of men's branded underwear consumers 2007 3698 "The purpose of this paper is to explore the role of involvement, brand loyalty, and gender in the purchase of men's branded underwear, and specifically during the evaluation of alternatives and product choice stages of the decision-making process. I...