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Harrison B. Pugh
Assistant Professor
Marketing,
UNCG
hbpugh@uncg.edu
469 Bryan Building
There are 1 included publications by Harrison B. Pugh :
Title
Date
Views
Brief Description
A Customer Scorned: Effects of Employee Reprimands in Frontline Service Encounters
2018
206
This research examines the implications of manager reprimands of frontline employees following a service failure incident. Drawing upon social exchange theory and looking at both customer and employee reactions, three studies find that customers are ...