Youngdeok Lee

There are 1 included publications by Youngdeok Lee :

Title	Date	Views	Brief Description
Effects of eco-labels and framing message on consumers’ attitudes toward the advertisement, consumers’ attitudes toward the brand, and consumers’ evaluations of brand equity	2021	457	In response to environmental challenges, today’s consumers shift their choices toward more sustainable products to promote a sustainable economy, not to mention are willing to support environmentally responsible companies. Because the increasing cons...