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Theses & Dissertations

Submissions

Xin Zhao

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Xin Zhao :

TitleDateViewsBrief Description
Consumer perceived value of salon hair coloring : a cross-cultural comparison of Gen Y cohorts in China and the United States 2006 8015 "The primary objective of this study was to examine how Generation Y (Gen Y) consumers perceive the value of salon hair coloring in China versus in the United States. An in-depth literature review of consumer perceived value (CPV) suggested a paucit...