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Xin Zhao
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Xin Zhao :
Title
Date
Views
Brief Description
Consumer perceived value of salon hair coloring : a cross-cultural comparison of Gen Y cohorts in China and the United States
2006
15514
"The primary objective of this study was to examine how Generation Y (Gen Y) consumers perceive the value of salon hair coloring in China versus in the United States. An in-depth literature review of consumer perceived value (CPV) suggested a paucit...
