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Theses & Dissertations

Submissions

Lizhu Yu

  • PhD
  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Lizhu Yu :

TitleDateViewsBrief Description
Cross-shopping and shopping orientation : consumer perceived value in today's dynamic retail environment 2006 7084 "The purpose of this research was to explore and understand better how consumers perceive the value of their shopping experiences in two key retail outlets--mass merchandisers and department stores--as well as how consumers' shopping orientations, r...