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Lizhu Yu
PhD
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Lizhu Yu :
Title
Date
Views
Brief Description
Cross-shopping and shopping orientation : consumer perceived value in today's dynamic retail environment
2006
11692
"The purpose of this research was to explore and understand better how consumers perceive the value of their shopping experiences in two key retail outlets--mass merchandisers and department stores--as well as how consumers' shopping orientations, r...
