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Yun-Hee Kim
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Yun-Hee Kim :
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Brief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes
2008
10112
Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...
