Yun-Hee Kim

There are 1 included publications by Yun-Hee Kim :

Title	Date	Views	Brief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes	2008	3177	Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...