ALL
ASU
ECU
NCCU
UNCA
UNCC
UNCG
UNCP
UNCW
WCU
ALL
ASU
ECU
NCCU
UNCA
UNCC
UNCG
UNCP
UNCW
WCU
Browse All
Titles
Author By Last Name
Keywords
Departments
Theses & Dissertations
Titles
Author By Last Name
Advisor By Last Name
Keywords
Type
Degrees By Discipline
Submissions
Faculty Submissions
Student Submissions
Research Data
Yun-Hee Kim
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Yun-Hee Kim :
Title
Date
Views
Brief Description
An empirical examination of consumers' innovation adoption: the role of innovativeness, fashion orientation, and utilitarian and hedonic consumers' attitudes
2008
8842
Over the past few years, changes in the competitive landscape of retail marketing have resulted in a synergy effect. This synergy effect has motivated firms to enter into a strategic alliance. Many industries, such as the technology and fa...