Areti Tsitsakis Vogel

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Areti Tsitsakis Vogel :

TitleDateViewsBrief Description
Exploring the impact of product similarity and price on brand management outcomes of junior imitations and traditional senior luxury brands: the moderating roles of consumer characteristics 2017 1178 Often considered the sincerest form of flattery, imitation has practically always underlain the business sector. Firms mimic the innovations of others in all industries and at varied levels, resulting in a spectrum of copies that range from identical...