Hsiao-Chun Chou

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Hsiao-Chun Chou :

TitleDateViewsBrief Description
Micro-blog marketing of luxury consumption: the role of envy in purchase intention 2017 2235 Micro-blogs, or short blogs, are a social media channel commonly used by fashion brands, and luxury brands are no exception. Luxury firms are utilizing micro-blogs and bloggers to promote their products and connect with their customers. This new tren...