Bharath Ramkumar

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Bharath Ramkumar :

TitleDateViewsBrief Description
The effect of trust, transaction utility, and product uniqueness on International Online Outshopping (IOO) intention and customer delight: the role of e-tailer’s country image 2016 872 International Online Outshopping (IOO) is the virtual movement of consumers from one electronic marketplace to another across the globe with the intention of purchasing goods from the convenience of their homes, at the click of a button. With an incr...