Nora J. Bird

Currently an Associate Professor, she has been with the UNCG Library and Information Studies faculty since 2007. Her teaching and research interests include: community college libraries, collections management, information seeking behavior,workplace information literacy, and communicating controversial science.She received her BA in Biology graduating cum laude at Boston University, her MS in Library and Information Science at Simmons College, and her PhD from Rutgers University School of Communication, Information and Library Studies.

There are 16 included publications by Nora J. Bird :

TitleDateViewsBrief Description
Assessing website quality in context: Retrieving information about genetically modified food on the web. 2005 1362 Introduction. Knowing the credibility of information about genetically modified food on the Internet is critical to the everyday life information seeking of consumers as they form opinions about this nascent agricultural technology. The Website Quali...
Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites 2014 130 This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig’s (1999) relationship buil...
Casting a Wider Net: O*Net, Workforce Development, and Information Literacy 2014 722 As the effects of the recent recession continue to be felt throughout the country, libraries of all sorts have seen an influx of users seeking assistance with questions about jobseeking, job skills development, and job training. Here, Nora J. Bird an...
Connecting to Community: Best Practices for Designing a Digital Branch 2014 512 In this article the authors provide an overview of the concept of a digital branch library and the manner in which it can be used to enhance academic library community engagement. As the front door to the branch, the library's Website is key to going...
The convergence of learning through theory and practice [slides] 2016 32 Slides presented at the Lilly Conference in Asheville on August 1, 2016.Lilly Conferences have provided opportunities for the presentation of the scholarship of teaching and learning. Conference participants are made up of faculty and administrators ...
Effects of differential text formats on adult conceptualization of science: Evidence from three disciplines. 2006 555 The World Wide Web (Web), the largest multimedia system in existence, has been heralded by many as the perfect tool for lifelong learning. One topic mentioned in this regard is science, since many adults have little prior knowledge about it and the f...
Evaluating Who is Learning with Real Learning Connections 2013 593 Presentation given at the Lilly Conference on College and University Teaching in 2013. Bird, N. & Crumpton, M. (2013) Evaluating Who is Learning with Real Learning Connections. Lilly Conference on College and University Teaching. PowerPoint presen...
The flow of scientific knowledge from lab to the lay public: the case of biotechnology food. 2004 5913 This article reports on a study of how scientific knowledge about genetically modified (GM) food flows to the American public, focusing on language and message genres in the scientific literature, newspapers, and popular magazines. A comprehensive se...
Four I’s of Internships for the New Information Society: Intentional, Interconnected, Interdisciplinary and International 2011 814 Internships in library and information studies (LIS) for the New Information Society are re-examined taking into consideration four concepts: (i) international and (ii) interdisciplinary that allow them to expand beyond the local and disciplinary, an...
Informationists in a Small University Library 2012 168 This description of a pilot project where a library intern served as an informationist to teaching faculty is an interesting example of targeted outreach. It is also a reminder that librarians need to get out of the building to engage with faculty. T...
Meeting the Challenge of Community College Librarianship: Trends Ahead and Competencies Needed 2014 584 Slides from “Meeting the Challenge of Community College Librarianship: Trends Ahead and Competencies Needed” presentation given at the Michigan Academic Library Conference on May 30, 2014.
Real Learning Connections: Questioning the Learner in the LIS Internship 2014 548 The focus of literature on the role of internship has been on whether and how such activity benefits the student. A model is proposed that examines what happens for both the practitioner supervisor and the LIS educator during an internship experience...
Reporters see indifference on genetically modified food. 2008 1392 Interviews with journalists indicate decreasing public opposition to genetically modified food and the perception that U.S. consumers do not understand these products. Journalists continue to be skeptical about sources and experts on GM food.
Source Evaluation and Information Literacy: Findings from a Study on Science Websites 2010 880 An essential component of information literacy is the evaluation of information resources. Integral to evaluation are users’ judgments about which web sources might prove reliable when learning about a particular topic. Past website quality studies...
Teaching Workplace Information Literacy in the Community College 2012 729 Presentation given at Librarians’ Information Literacy Annual Conference (LILAC) 2012. Citation: Crumpton, M. (April 13, 2012). Teaching Workplace Information Literacy in the Community College. Librarians’ Information Literacy Annual Conference. ...
Workplace Information Literacy: A Neglected Priority for Community College Libraries 2012 2113 Community and technical colleges have long been sites for educating two groups of students: those going on to baccalaureate education and those seeking degrees in vocational-technical fields. If there are specialized programs of information literacy ...