Nora J. Bird

Currently an Associate Professor, she has been with the UNCG Library and Information Studies faculty since 2007. Her teaching and research interests include: community college libraries, collections management, information seeking behavior,workplace information literacy, and communicating controversial science.She received her BA in Biology graduating cum laude at Boston University, her MS in Library and Information Science at Simmons College, and her PhD from Rutgers University School of Communication, Information and Library Studies.

There are 30 included publications by Nora J. Bird :

TitleDateViewsBrief Description
Assessing website quality in context: Retrieving information about genetically modified food on the web. 2005 2328 Introduction. Knowing the credibility of information about genetically modified food on the Internet is critical to the everyday life information seeking of consumers as they form opinions about this nascent agricultural technology. The Website Quali...
Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites 2014 1985 This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig’s (1999) relationship buil...
Casting a Wider Net: O*Net, Workforce Development, and Information Literacy 2014 1751 As the effects of the recent recession continue to be felt throughout the country, libraries of all sorts have seen an influx of users seeking assistance with questions about jobseeking, job skills development, and job training. Here, Nora J. Bird an...
Connecting Libraries and Learning with Community Organizational Needs [Slides] 2017 795 Slides from a presentation delivered on January 18, 2017 at the ALISE Conference in Atlanta, Georgia. Co-presented by Michael Crumpton and Nora Bird.
Connecting Talent Management to LIS Course Descriptions [Poster] 2022 144 Poster presented at the 2022 ALISE conference which took place in Pittsburgh, Pennsylvania from October 24-26, 2022. The abstract appears in the proceedings.

Today's libraries are faced with many of the employment and labor issues prevalent ...
Connecting to Community: Best Practices for Designing a Digital Branch 2014 2197 In this article the authors provide an overview of the concept of a digital branch library and the manner in which it can be used to enhance academic library community engagement. As the front door to the branch, the library's Website is key to going...
The convergence of learning through theory and practice [slides] 2016 1650 Slides presented at the Lilly Conference in Asheville on August 1, 2016.Lilly Conferences have provided opportunities for the presentation of the scholarship of teaching and learning. Conference participants are made up of faculty and administrators ...
Curating student employees in academic libraries: Developing workforce skills for their future [Slides] 2019 401 A panel of librarians and library educators presented at the 2019 Association of College and Research Libraries conference in Cleveland, OH about initiatives that provide a variety of opportunities for student library workers to enhance their skills...
Data Librarianship at UNC Greensboro [Poster] 2019 352 Poster presented at the The Southeast Data Librarian Symposium (SEDLS) at Tulane University on October 11th. SEDLS is intended to provide a low-cost opportunity for librarians and other research data specialists to gather and explore developments in ...
Effects of differential text formats on adult conceptualization of science: Evidence from three disciplines. 2006 1270 The World Wide Web (Web), the largest multimedia system in existence, has been heralded by many as the perfect tool for lifelong learning. One topic mentioned in this regard is science, since many adults have little prior knowledge about it and the f...
Enhancing Your Organization with Short-Term Staff [Slides] 2019 275 After recent cutbacks in funding, many libraries now suffer permanent gaps in their staffing—gaps that have necessarily been filled by temporary staff and volunteers in order to complete essential work. Unfortunately, short-term staffing presents its...
Evaluating Who is Learning with Real Learning Connections 2013 1327 Presentation given at the Lilly Conference on College and University Teaching in 2013. Bird, N. & Crumpton, M. (2013) Evaluating Who is Learning with Real Learning Connections. Lilly Conference on College and University Teaching. PowerPoint presen...
The flow of scientific knowledge from lab to the lay public: the case of biotechnology food. 2004 7687 This article reports on a study of how scientific knowledge about genetically modified (GM) food flows to the American public, focusing on language and message genres in the scientific literature, newspapers, and popular magazines. A comprehensive se...
Four I’s of Internships for the New Information Society: Intentional, Interconnected, Interdisciplinary and International 2011 2772 Internships in library and information studies (LIS) for the New Information Society are re-examined taking into consideration four concepts: (i) international and (ii) interdisciplinary that allow them to expand beyond the local and disciplinary, an...
Information Literacy for the Workplace [Slides] 2016 1341 Slides from a presentation given on September 12, 2016 at the National Conference on Information Literacy at Jiangsu University, Zhenjiang, China.
Information literacy for the workplace: a review of the literature and research proposal 2016 3909 Information literacy research and standards were developed primarily for use in the academic disciplines. The concept, however, was born in the world of work, especially in science, technology, and medical fields. Workplaces and workforces are changi...
Information literacy for the workplace: a review of the literature and research proposal [Chinese Translation] 2017 1320 *Chinese translation of abstract and keywords are in document* Information literacy related research and standards are mainly used in academia. However, the concept of "information literacy" was born in the front line, especially in the fields...
Informationists in a Small University Library 2012 1574 This description of a pilot project where a library intern served as an informationist to teaching faculty is an interesting example of targeted outreach. It is also a reminder that librarians need to get out of the building to engage with faculty. T...
Internship in LIS education: An international perspective on experiential learning 2015 1243 The value of internship as a form of experiential learning in library and information science education has been debated for many years in North America. To gain a global perspective, the current research examines whether such an experience is requir...
Internship in LIS education: An international perspective on experiential learning [Japanese Translation] 2017 1688 Note: Abstract in English, but article translated into Japanese.

The value of internship as a form of experiential learning in library and information science (LIS) education has been debated for many years in North America. To gain a global p...
Internship in LIS education: An international perspective on experiential learning [Revised Article] 2017 1039 The value of internship as a form of experiential learning in library and information science (LIS) education has been debated for many years in North America. To gain a global perspective, the current research examines whether such an experience is ...
LIS Education Responds to the Evolving Field 2021 292 Library and information science (LIS) education has always struggled to find and keep its place in the academic world. As one of the first identified "interdisciplines" or "transdisciplines," it has been rooted in the processes that are required to b...
Meeting the Challenge of Community College Librarianship: Trends Ahead and Competencies Needed 2014 1263 Slides from “Meeting the Challenge of Community College Librarianship: Trends Ahead and Competencies Needed” presentation given at the Michigan Academic Library Conference on May 30, 2014.
Practice Made (More) Perfect 2022 247 Educating the next generation of librarians requires a combined effort involving practicing librarians, library educators and the programs that they represent, and the profession represented through its many allied organizations. This chapter will ex...
Promoting Lifelong Information Literacy throughout Schooling: The Role of Dispositions [pre-print] 2022 200 The ultimate goal of information literacy (IL) theory and instruction is to prepare people who are first students and then adults to continue learning throughout their lives from the multitude of information sources that surround them. Academic libra...
Real Learning Connections: Questioning the Learner in the LIS Internship 2014 1903 The focus of literature on the role of internship has been on whether and how such activity benefits the student. A model is proposed that examines what happens for both the practitioner supervisor and the LIS educator during an internship experience...
Reporters see indifference on genetically modified food. 2008 4980 Interviews with journalists indicate decreasing public opposition to genetically modified food and the perception that U.S. consumers do not understand these products. Journalists continue to be skeptical about sources and experts on GM food.
Source Evaluation and Information Literacy: Findings from a Study on Science Websites 2010 2807 An essential component of information literacy is the evaluation of information resources. Integral to evaluation are users’ judgments about which web sources might prove reliable when learning about a particular topic. Past website quality studies...
Teaching Workplace Information Literacy in the Community College 2012 1794 Presentation given at Librarians’ Information Literacy Annual Conference (LILAC) 2012. Citation: Crumpton, M. (April 13, 2012). Teaching Workplace Information Literacy in the Community College. Librarians’ Information Literacy Annual Conference. ...
Workplace Information Literacy: A Neglected Priority for Community College Libraries 2012 4645 Community and technical colleges have long been sites for educating two groups of students: those going on to baccalaureate education and those seeking degrees in vocational-technical fields. If there are specialized programs of information literacy ...