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Theses & Dissertations

Submissions

Hodges, Nancy

UNCG

There are 15 item/s.

TitleDateViewsBrief Description
This woman's work: an exploration of women's experiences with role transition. 2008 731 The many identities that comprise the self surface and are displayed through dress (Roach-Higgins & Eicher, 1992). In communicating the self, the importance of setting and one's role in that setting must be considered and understood for each social i...
Building Relationships with India's Suppliers: Exploring Perceptions of U.S. Apparel Industry Buyers 2008 3384 India is emerging as one of the major players in global apparel sourcing to the U.S. in the post-quota era. There has been a steady year-to-year rise of approximately 13.3% in exports of garments from India (Goel, 2007). In 2005, India ranked third i...
Hip-hop dress and identity: a qualitative study of music, materialism, and meaning 2009 3379 Throughout the 20th and early 21st century, music and culture have had tremendous influence on fashion. One style in particular, known as "hip-hop" has become synonymous with sound, subculture, and style. Hip-hop music, also referred to as rap or rap...
Attitudes toward home furnishings case goods: an investigation of motivations and values relative to product choice 2010 1109 The purpose of this dissertation was twofold: (a) to investigate consumer's attitudes toward home furnishings case goods; and (b) to determine how their attitudes influence their home furnishings case good consumption choices. Based on preliminary re...
An Investigation of Antecedents and Consequences of Consumers’ Attitudes Toward an Apparel Website. 2010 2161 The percentage of U.S. consumers shopping and purchasing through the Internet is growing. The consumer has adapted to using the Internet to purchase products and retailers have profited from this new channel. Although the Internet is becoming an im...
"Bikini, beads, and feathers" at Trinidad carnival: the voice of the younger generation 2010 3688 Trinidad Carnival is a multifaceted festival that emerged out of slavery as a form of rebellion against the oppressive European colonialism of Trinidad (Hill, 1962). Traditionally, masquerade costumes embodied socio-political characters meant to mock...
Self-service technology: an investigation of the potential for adoption in apparel retail settings 2011 3068 This study investigates the potential for adoption of self-service technologies (SSTs) in the apparel retail environment. The importance of motivation factors (e.g., intrinsic vs. extrinsic) for adopting SSTs in the apparel retail environment is expl...
Apparel mass customization: perceptions of young Chinese consumers 2011 2131 The purpose of this study was to explore young Chinese consumers' attitudes towards mass customized apparel products and its applications, including both body scanning and co-design. At approximately 200 million people, the young generation of Chines...
An investigation of self-concept, clothing selection, and life satisfaction among disabled consumers 2012 3212 This dissertation investigates the relationships between various aspects of self-concept (i.e., generalized self-efficacy, public self-consciousness, state hope, and self-esteem), clothing selection (i.e., clothing that expresses individuality, cloth...
Corporate social responsibility in the global apparel industry: an exploration of Indian manufacturers' perceptions 2012 10947 The purpose of this study is to explore perceptions of corporate social responsibility among Indian apparel manufacturers. In last few decades, corporate social responsibility (CSR) has marked its importance in scholarly research as evidenced by an i...
Home Sweet Home: An Exploration of Women's Home Furnishings Shopping Experiences 2012 890 The purpose of this study is to develop an in-depth understanding of the female experience of shopping for home furnishings and the role of the Internet in this process. The three primary objectives guiding the current study were: (a) to examine the ...
Foreign apparel brands and the young Indian consumer: an exploration of the role of brand in the decision-making process 2012 6347 This study examines how young Indian professionals make decisions about apparel products considering the myriad of options that are now available to them in the marketplace. Declared an emerging market by the US Department of Commerce in 1993 (Bandyo...
Swapping styles: an exploration of fashion leadership, brands, and group membership in the context of clothing swaps 2012 1390 The purpose of this study was to explore how consumers use clothing to identify with fashion consumer groups and the role of brands in this process. To address this purpose, I examined the consumption behaviors of fashion leaders within the clothing ...
Contemporary North Carolina American Indian powwow dress: an exploration of tradition, culture, and identity 2013 2597 The purpose of this study was to explore the form and meanings of North Carolina American Indian powwow dress. To address this purpose, I examined powwow regalia worn by North Carolina American Indians at local powwows. Having lost their tribal cultu...
Marketing the female politician: an exploration of gender, appearance, and power 2014 72 Since the founding of the United States of America, there have been just 34 female governors and, as of yet, no female president or vice president (CAWP, 2014). Today, women comprise just 18.3% of the Congress and only 5 of the 50 governors are femal...