| Title | Date | Views | Brief Description |
|---|
| Exploring the decision-making process of men's branded underwear consumers |
2007 |
13381 |
"The purpose of this paper is to explore the role of involvement, brand loyalty, and gender in the purchase of men's branded underwear, and specifically during the evaluation of alternatives and product choice stages of the decision-making process. I... |
| Sustainable business in the experience economy: an examination of marketplace, consumers, and community in the context of Americana music festivals |
2016 |
3143 |
With music fans attending festivals like Bonnaroo and Coachella in record numbers, festival revenues have grown from very little a decade ago to over $4.6 billion in 2011 (Grose, 2011). Americana music festivals are one such type of music festival cu... |
| Examining the effects of typicality and novelty on aesthetic preference and positive emotions using the MAYA principle: the moderating role of usage situation |
2016 |
2762 |
A design principle is defined as a basic logic that explains why individuals are attracted to certain products. One design principle that has received attention in the literature is the Most Advanced Yet Acceptable (MAYA) principle, which is a two-fa... |
| Crafting consumption through community: an exploration of the Etsy experience |
2016 |
5247 |
In a global market dominated by the mass production and consumption of branded goods, an interest in craft products has become a growing trend among consumers Walker, 2007). Consumer demand for craft products includes a wide array of items, from thos... |
| Appearance and the transition to motherhood: an exploration of consumption and identity construction |
2016 |
2086 |
The purpose of this study was to explore what it is like to be a new mother and to consider the role of appearance in this experience. The three objectives of this dissertation were: (1) to examine how new mothers use appearance to establish identity... |