| Title | Date | Views | Brief Description |
|---|
| Effective fashion brand extensions: the impact of limited edition and perceived fit on consumers' urgency to buy and brand dilution |
2014 |
5629 |
For apparel brands, vertical-downward brand extensions are one of the most highly utilized growth strategies. By introducing a lower-cost and quality brand underneath the parent brand, apparel companies can increase sales by reaching mass-market cons... |
| Slow fashion: understanding potential consumers and creating customer value for increasing purchase intention and willingness to pay a price premium |
2014 |
18694 |
Fast fashion, which carries high-end designs to the mass market at affordable price ranges quickly, has gained success. However, fast fashion is often criticized for spurring people to buy multiple clothes at once with little perceived value, and dis... |
| The effect of trust, transaction utility, and product uniqueness on International Online Outshopping (IOO) intention and customer delight: the role of e-tailer’s country image |
2016 |
2790 |
International Online Outshopping (IOO) is the virtual movement of consumers from one electronic marketplace to another across the globe with the intention of purchasing goods from the convenience of their homes, at the click of a button. With an incr... |
| A critical analysis of how susceptibility to interpersonal influence, social comparison and ethnic identification influences consumers’ status consumption, desire for unique products and preference for prominent brand markings |
2017 |
1559 |
Brand prominence refers to the brand markings (e.g., company name, slogan, logo, sounds or colors) that visually identify a company, its products or services (Truex, 2016). A relatively new concept to consumer research, one of the goals of this disse... |
| Single brand with multiple country images: the effect of discrepancies between country images on brand credibility and prestige |
2016 |
1871 |
Country image refers to the holistic image that consumers harbor toward a particular country. Traditionally, one brand was thought to possess a single country image; an Italian brand would theoretically be owned by an Italian company and manufacture ... |
| U.S. apparel retailers' international expansion: an application of the Uppsala model. |
2012 |
20804 |
The purpose of this study is to elucidate U.S. apparel retailers' internationalization by proposing a theoretical framework that incorporates the antecedents of U.S. apparel retail firms' international market involvement and investigating the effects... |
| Investigating older female consumers’ environmentally sustainable apparel consumption through socioemotional selectivity theory and advertising appeals |
2018 |
671 |
During recent decades, the importance of environmentally sustainable apparel consumption has been emphasized by researchers and marketers because the apparel industry is responsible for several concerns related to the environment. However, despite nu... |
| Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social responsibility (CSR) practices on brand equity moderated by culture |
2013 |
14857 |
Do consumers want a `good' apparel brand? Although Corporate Social Responsibility (CSR) has been a crucial issue for the apparel industry, there was a lack of evidence showing how consumer perceptions of apparel brands' CSR affect brand equity, comp... |
| Do lower prices always increase willingness to purchase? a comprehensive understanding toward the role of perceived price |
2013 |
3993 |
Today, most firms assume that low price increases the likelihood of purchase. However, is this assumption always true? If the answer is no, when does the negative relationship between perceived price and willingness to purchase not hold true? This st... |
| Micro-blog marketing of luxury consumption: the role of envy in purchase intention |
2017 |
2384 |
Micro-blogs, or short blogs, are a social media channel commonly used by fashion brands, and luxury brands are no exception. Luxury firms are utilizing micro-blogs and bloggers to promote their products and connect with their customers. This new tren... |