Which came first, the project or the fundraising?
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Karlene Jennings, Executive Director of Library Development (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: One of the harder endeavors faced in a library is maintaining a balance between necessary projects and providing the funds to finance them. Ideally, discussions of funding and projects should go hand-in-hand, as each discussion is relevant to the other. However, this is not always the case. Donors may have preconceived notions about how they would like their generosity used. Similarly, a library's desire to raise capital may tempt it to accept gifts for projects that may not be part of their overall development plan. By including fund-raising at the beginning of a project, a library increases its chances of creating a successful action plan and balancing its financial and project priorities.
Which came first, the project or the fundraising?
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Created on 8/7/2018
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Additional Information
- Publication
- The Bottom Line, 17(3), 108-110
- Language: English
- Date: 2004
- Keywords
- Fundraising, Libraries, Strategic planning, Financial management