Wow Factors: What Have You Done for Me Lately?
- NCCU Author/Contributor (non-NCCU co-authors, if there are any, appear on document)
- Ed Rehkopf, Donor to Hospitality and Tourism Administration (Creator)
- Institution
- North Carolina Central University (NCCU )
- Web Site: www.nccu.edu/academics/library/
Abstract: How often have we in private clubs heard that from our members? Only a few creatures of inviolable habit like the “same ol’, same ol’,” yet that’s what many clubs serve up month after month, year in and year out. Why not try a different approach that will “wow” your members? Make “wow factors” a part of your club’s traditions. What is a “wow factor”? It’s anything, usually unexpected, that causes your members to say or think, “Wow, that’s really neat!” or “Wow, I didn’t expect that!” or “Wow, that’s impressive!”Wow factors are characterized by their unexpectedness and as such any wow factor cannotbecome part of your club routine. They are executed for one-time or short-term effect. Theyare also characterized by being unusual – either cutting edge or just out-of-the-ordinary. Theycan be extravagant and expensive, but these should be few and far between. Most wow factorsshould be small scale, inexpensive, and momentary, that is, of short duration as in one day, oneevening, or one event.The key to creating wow factors is to challenge your club’s department heads to come up with aspecified number of wow factor ideas for their areas of the operation – say 10 new ideas for thecoming busy season. Each idea should be briefly described on paper – what it is, how it will bedone, what items need to be purchased, any talent that needs to be contracted, any associatedlabor cost, and an overall estimated cost. Then all department heads should meet with theGeneral Manager in a brainstorming session to discuss, settle on, and schedule the roll out ofeach wow factor.
Wow Factors: What Have You Done for Me Lately?
PDF (Portable Document Format)
335 KB
Created on 12/19/2022
Views: 26
Additional Information
- Publication
- Language: English
- Date: 2021
- Keywords
- operating, performance, club, club operations, training, customer service,
leadership, management, modules, operating, performance, club, club operations, training, customer service, programs, service, services, employees, employee, budgeting, finance