Member Relationship Management Plan: Romancing Your Members

NCCU Author/Contributor (non-NCCU co-authors, if there are any, appear on document)
Ed Rehkopf, Donor to Hospitality and Tourism Administration (Creator)
North Carolina Central University (NCCU )
Web Site:

Abstract: Member Relationship Management Plan: Consistently providing personalized service to members is the pinnacle and ultimate challenge of club service. Such service rests on the foundation of Service-Based Leadership,organizational structure and efficiency, consistent management disciplines, and employee training and empowerment. The starting point for this is a Member Relationship Management Plan – a plan that describes and sets standards for all aspects of a club’s relationship with its members and their guests. The logical person to create and implement the plan is the club’s Membership Director or more accurately, the director of member sales and relationships, working in conjunction with the club’s department heads.

Additional Information

Language: English
Date: 2021

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