Mobile Commerce Adoption in China and the United States: A Cross-Cultural Study
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Hua Dai (Creator)
- Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Mobile communication technologies have penetrated
consumer markets throughout the world. Mobile
commerce is likely to make a strong influence on
business activities, consumer behavior, as well as
national and global markets. Thus the identification of
factors that influence mobile commerce adoption has
significant value. In a global context, this study
identified nine factors affecting mobile commerce
adoption based on published research in MIS. These
factors were investigated in China and the United
States, and a comparative examination was
conducted. A survey was conducted on 190
individual mobile commerce users in China and USA.
Results show that there are several significant
differences among the antecedents and their impacts
on consumer intention to use mobile commerce in the
two cultural settings. The study provides a number of
practical insights and informs vendors seeking to
enter the Chinese and the US marketplace with
specific information on user perspectives.
Mobile Commerce Adoption in China and the United States: A Cross-Cultural Study
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Created on 6/14/2013
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Additional Information
- Publication
- Language: English
- Date: 2009
- Keywords
- mobile commerce, technology adoption, cross-culture study, user behavior, behavioral intention, information systems, operations management