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Starbucks International enters Kuwait

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint ventures, culture, gender issues, marketing channels, and cross-cultural management issues.

Additional Information

Publication
Journal of Consumer Marketing, 15(2), 191-197
Language: English
Date: 2007
Keywords
Case study