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Affective and perceptual consequences of media activation of the black female "Permiscuous" streeotype [i.e. "Promiscuous" stereotype] : moderating role of target race

UNCW Author/Contributor (non-UNCW co-authors, if there are any, appear on document)
Jeffrey M. Taddei (Creator)
Institution
The University of North Carolina Wilmington (UNCW )
Web Site: http://library.uncw.edu/
Advisor
Len Lecci

Abstract: The impact of exposure to promiscuous female rap on both subsequent judgments and empathetic responses towards Black females were investigated. Male and female participants were exposed to sexually explicit rap, sexually inexplicit rap, or neutral music samples. Participants next read a vignette focusing on a Black or White female in need. Finally, the participants answered a series of questions designed to quantify their empathetic responses, perceptions of the target, and their willingness to help. Main effects were found for all three dependant variables. Participants were less empathetic and less willing to help the target if she was Black. This finding was exaggerated in the promiscuous music condition and when the participants were male. The results indicated that the “Black female promiscuous” stereotype was activated in the group exposed to the misogynistic rap. It was evident that the stereotype was applied to the Black target only, suggesting that responses were not generalized to all females.

Additional Information

Publication
Thesis
A Thesis Submitted to the University of North Carolina at Wilmington in Partial Fulfillment of the Requirement for the Degree of Masters of Arts
Language: English
Date: 2009
Keywords
African American women, Stereotypes (Social psychology)
Subjects
Stereotypes (Social psychology)
African American women