A Measure of Hope in Franchise Systems: Assessing Franchisees, Top Executives, and Franchisors.

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: The current study examines the hope level of franchisees, top level executives, and franchisors to add to our understanding of the construct in improving overall motivation that could improve how franchises are managed. The concept of hope is a psychological construct that has been studied thoroughly in the academic and athletic areas, as well as in the psychological literature. It has not been studied in the context of franchising. The relationship between entrepreneurship, franchising, and organizational behavior is discussed and future studies explored.

Additional Information

Journal of Leadership and Organizational Studies,13: 61-71
Language: English
Date: 2007
Hope level, Traits, Franchising, Entrepreneurship, Positive organizational behavior

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