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There are 2 record/s using the keyword/s:
trend imitation
.
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Title
Date
Creator
Publication Type
Institution
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference
2017
Watchravesringkan, Kittichai "Tu"
Faculty
Consumer, Apparel, and Retail Studies,
UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...
2017
Vogel, Areti Tsitsakis
Student
Consumer, Apparel, and Retail Studies,
UNCG