Ukraine's Destination Image as Perceived by U.S. College Students

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)
Svitlana Iarmolenko (Creator)
East Carolina University (ECU )
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Abstract: The present study is an exploration of Ukraine's destination image as viewed by U.S. college students. Student market is a rapidly growing one and presents opportunities for emerging destinations like Ukraine. A combination of qualitative and quantitative approaches was utilized to investigate the image of Ukraine and build a three-dimensional destination image model. Respondents were asked to answer three open-ended questions and rate the level of their agreement with pre-developed statements that pertain to Ukraine. Concepts conveyed by both methods were distributed along three continuums that comprise the destination image model. Implications for promotional and marketing efforts were suggested.   Keywords: destination image, Ukraine, student market  

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Date: 1905

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