Partisan media exposure, polarization, and candidate evaluations in the 2016 general election

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)

David S. Morris (Creator)

Jonathan S. Morris (Creator)

Institution

East Carolina University (ECU )

Web Site: http://www.ecu.edu/lib/

Abstract: Objective\r\nThis study aims to examine the influence of Republican and Democratic partisan television news on attitudes toward candidates for president immediately following the 2016 general election.\r\n\r\nMethod\r\nUsing two waves of the 2016 American National Election Study, we examine feelings toward Donald Trump and Hillary Clinton before and after the election.\r\n\r\nResults\r\nExposure to Republican partisan media did have a significant negative effect on feelings toward Hillary Clinton, even when controlling for party identification, ideology, and feelings toward Clinton before the election. Consumption of Democratic partisan television, however, had no influence on feelings toward Donald Trump.\r\n\r\nConclusion\r\nFurther fragmentation and the expansion of partisan media has—and will continue to—benefit Republicans over Democrats.

Additional Information

Publication

Other

Morris, David S., Morris, Jonathan S.. Partisan media exposure, polarization, and candidate evaluations in the 2016 general election. Social Science Quarterly. 2022\; 103: 1101– 1112. https://doi.org/10.1111/ssqu.13182

Language: English

Date: 2023

Subjects

cable news;media effects;public opinion

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