Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality, and safety: A randomized experiment, 2018, USA

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)
Joseph G. L. Lee (Creator)
Institution
East Carolina University (ECU )
Web Site: http://www.ecu.edu/lib/

Additional Information

Publication
Other
Language: English
Date: 2023
Subjects
packaging designs;perceptions;product appeal

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TitleLocation & LinkType of Relationship
Evolving IQOS packaging designs change perceptions of product appeal, uniqueness, quality, and safety: A randomized experiment, 2018, USAhttp://hdl.handle.net/10342/9506The described resource references, cites, or otherwise points to the related resource.