¿Como se llama? What's in a library name and logo?

ECU Author/Contributor (non-ECU co-authors, if there are any, appear on document)

Jeffrey Coghill (Creator)

Elizabeth Ketterman (Creator)

Susan Simpson (Creator)

Institution

East Carolina University (ECU )

Web Site: http://www.ecu.edu/lib/

Abstract: The branding project resulted in some experiences that are worth sharing with other libraries that may choose to embark on an effort to create a library identity: €¢ Use existing expertise in the organization €¢ Be knowledgeable and mindful of the organization’s guidelines regarding logos and identities €¢Get input from those inside and outside the organization on all branding products before launching €¢Put the brand on everything possible • Require that staff use the brand name consistently

Additional Information

Publication

Other

Language: English

Date: 2012

Keywords

Branding, Logos, Marketing library services, Library services, Marketing

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