Emily Cross

There are 1 included publications by Emily Cross :

TitleDateViewsBrief Description
IMPULSE BUYING: HOW DIGITAL MARKETING IS INFLUENCING THE MILLENNIAL GENERATION’S IMPULSIVE SPENDING 2023 Impulse buying, in its most simplest form, is the process of making a purchase one had not intended to make (Cruze, 2020). Impulse buys can be small, they can also include larger items such as cars and computers. Millennials, currently aged between 2...