Ashley Montaquila

There are 1 included publications by Ashley Montaquila :

TitleDateViewsBrief Description
ATHLETE BRANDING: THE PERCIEVED IMPACT OF ESTABLISHMENT AND COMMUNICATION OF COLLEGIATE ATHLETE’S BRAND IMAGE THROUGH SOCIAL MEDIA 2023 Athlete branding is defined as a public persona of an individual athlete who has established their own symbolic meaning and value using their name, face or other brand elements in the market (Arai, 2014). A brand image is defined as the reasoned or e...