Michael Prunka

There are 1 included publications by Michael Prunka :

TitleDateViewsBrief Description
TWITTER AND SPORTS COMMUNICATION: THE EFFECT ON ATHLETES, ORGANIZATIONS AND THE TRADITIONAL MEDIA 2015 Since its advent, Twitter has had a significant impact on sports communication. This essay examines the effect that Twitter has had on athletes, sports leagues and the media itself. It includes a review of recent and relevant literature and analysis ...