| Title | Date | Views | Brief Description |
|---|
| Destination Recreation: A Generational Exploration of Psychographic Characteristics related to Vacation Recreation Activity Preferences |
2013 |
688479 |
This study investigated the association between the preferred vacation recreation activities of different generations of travelers and their individual psychographic profile characteristics as based on Stanley Plog's (1972) model. Additionally an att... |
| A Study of Travelers' Foodie Activity Dimensions Demographic Characteristics and Trip Behaviors |
2013 |
688479 |
People who identify themselves as foodies may do so for vastly different reasons. From interests in sustainable agriculture to gardening they differ in their lifestyles and behaviors. These interests can be grouped into foodie activity dimensions. Th... |
| Factors Influencing Brand Loyalty to Craft Breweries in North Carolina |
2012 |
688479 |
In 2005 North Carolina passed a law allowing breweries to give product samples to employees and guests. The law also changed the definition of a malt beverage and increased the amount of alcohol by volume (ABV) from 6%ABV to 15%ABV allowing brewers t... |