Integrating And Assessing Student Perceived Sustainability Literacy In An Integrated Marketing Communications Course

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
Web Site:

Abstract: This paper examines whether marketing educators’ efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students’ perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts and assignments related to and integrated with the traditional course concepts. Analyzing student pre- and post-tests of self-reported data from two questionnaires, one at the beginning of the semester and one at the end of the semester, impact on students’ perceived awareness and knowledge of sustainability issues was demonstrated.

Additional Information

Albinsson PA, Burman B, Shows GD, Stoddard JE. Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course. Marketing education review. 2020;30(3):159-176. Publisher version of record available at:
Language: English
Date: 2020
sustainability, marketing, communications, education learning outcomes

Email this document to