Youth Citizen-Consumers In Action: The Thunberg Effect In Addressing The Climate Crisis

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
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Abstract: In recent times, young activists have organized several notable citizen-consumer movements that agitate for change on a range of issues including gender and race inequality, gun control, and climate change. We examine one such movement, the Strike for the Climate, started by teenage climate activist Greta Thunberg, to understand the forces that elevated her solo protest at the Swedish parliament buildings to the global stage. Using Netnography and textual content analysis of Twitter data, we present preliminary themes.

Additional Information

Albinsson PA, Chaudhury SR, Perera BY. Youth Citizen-Consumers in Action: The Thunberg Effect in Addressing the Climate Crisis. Society for Marketing Advances Proceedings. November 2019:568-569. Publisher version of record available at:
Language: English
Date: 2019
Decision making, Consumer goods, Climate change, Gun control, Equality

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