Collaborative Consumption Usage In The U.S. And India: An Exploratory Study

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
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Abstract: While collaborative consumption and access-based businesses are thriving in the marketplace, researchers are yet in the process of attaining a comprehensive understanding of consumers' collaborative consumption determinants and deterrents. This research, which focuses on collaborative consumption users vs. non-users in the US and Indian markets, aims to understand the predictive factors of collaborative consumption usage across these two economies and cultures. Discriminant analysis identifies respondents' Perceived Sustainability as the strongest predictor of usage followed by Trust, Generosity, Risk-seeking, Materialism, Power Distance, Long-term orientation and Collectivism. Theoretical and managerial implications are discussed.

Additional Information

Albinsson PA, Perera BY, Nafees L, Burman B. Collaborative Consumption Usage in the US and India: An Exploratory Study. Journal of marketing theory and practice. 2019;27(4):390-412. Publisher version of record available at:
Language: English
Date: 2019
United States, India, consumption, usage, marketing, marketing theory, sustainability, collaborative consumption

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