Cultural Appropriation Of The Death Celebrations: The Case Of Halloween

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
Web Site:

Abstract: Major cultural death celebrations such as Mexico’s Day of the Dead, Halloween, and All Saint’s Day in many Christian countries, all involve the remembrance of the ancestral dead in various aspects. Holiday celebrations can differ in purpose. Some focus on recommitment – aiding in socialization of society’s members, social integration, and reaffirming commitment to values. Others serve as tension management holidays, enabling celebrants to “let off steam” or “let loose.” Tension management holidays only indirectly enforce shared beliefs by offering the occasional release from conformity and behavioral norms of society (Etzioni and Bloom 2004; Durkheim 1965). Studying holidays as cultural products offers a unique perspective of society’s cultural values and enhances our understanding of consumer interpretation of foreign consumption rituals.

Additional Information

Albinsson, Pia A., Marco Wolf, G. David Shows, and Karen M. Hood (2016), "Cultural Appropriation of the Death Celebrations: The Case of Halloween," in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, © Academy of Marketing Science 2016 M.W. Obal et al. (eds.) DOI 10.1007/978-3-319-11815-4_227. Publisher version of record available at:
Language: English
Date: 2016
Consumption Ritual, Holiday Celebrations, Death Celebrations, Halloween

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