Navigating The Regulatory Environment In The Swedish Sharing Economy

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
Web Site:

Abstract: Sharing services have become and seem to remain popular with both investors and consumers. PwC has estimated its growth to 235 billion dollars in 2025 (PwC 2016). There are many examples of companies making up the Swedish Sharing Economy: Uber, Airbnb, Sunfleet, Swinga bazaar, Taskrunner, Baghitch, Urb-it, Netflix, Spotify, and the many bike sharing and carpools arranged by different municipalities in Sweden. The Sharing Economy is a phenomenon where broad segments of the population can collaboratively make use of under-utilized inventory. On the demand side, buyers are able to profit from the Sharing Economy by renting goods and not having to worry about the risks of ownership. On the supply side, individuals can provide short-term rentals of their own homes, vehicles and tools, or even pets (BorrowMyDoggy). According to Lamberton and Rose (2012) as cost of sharing is minimized and utility maximized relative to ownership, people’s tendency to select a sharing system will continue to rise.

Additional Information

Schmidt, Jessica and Pia A. Albinsson, (2017), "Navigating the Regulatory Environment In the Swedish Sharing Economy," in Creating Marketing Magic and Innovative Future Marketing Trends, Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pages 925-929), DOI 10.10007/978-3-319-45596-9_172. Publisher version of record available at:
Language: English
Date: 2017
sharing services, Sharing Economy, ownership

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