Value Co-Creation In Consumer-Intensive Service Encounters: A Dyadic Perspective

ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
Pia A. Albinsson PhD, Associate Professor (Creator)
Appalachian State University (ASU )
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Abstract: Service-dominant (S-D) logic stresses the development of core competencies through shared participation of both the consumer and the producer in value creation. This article examines value co-creation in personal training, an extended consumer-intensive service. Based on in-depth interviews with personal trainers and clients, we explicate value co-creation in a fitness context from a dyadic perspective. We find that mutual understanding reached through negotiation between the client and provider regarding fitness and fitness goals enhances value creation and contributes to ultimate goal attainment.

Additional Information

Yasanthi Perera, B., Albinsson, P. A., & David Shows, G. (2017). Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective. Journal of Creating Value, 3(1), 19–32. Publisher version of record available at:
Language: English
Date: 2017
Service-dominant logic, value co-creation, consumer-intensive service encounters, personal training, intersubjectivity, dyads

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