One Night Or Many? Effects Of Amenity Charge Transparency On Consumer Reaction
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Pia A. Albinsson PhD, Associate Professor (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
Abstract: This research examines how different levels of amenity charge transparency in hotel services affect consumers’ prepurchase and postpurchase evaluations in low- and high-priced hotels. Results show that consumer responses to different levels of transparency of amenity pricing information on hotel websites vary from prepurchase to postpurchase across high- and low-priced hotels. Results support using a high amenity charge transparency strategy, especially for low-priced hotels. Managers should think beyond consumers’ immediate purchase decisions and consider consumer postpurchase reviews and future repeat purchases.
One Night Or Many? Effects Of Amenity Charge Transparency On Consumer Reaction
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Created on 2/21/2019
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Additional Information
- Publication
- Bidisha Burman, Pia A. Albinsson & Eva Hyatt (2016). One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction, Journal of Hospitality Marketing & Management, 25:8, 1010-1033, DOI: 10.1080/19368623.2016.1168334. Publisher version of record available at: https://www.tandfonline.com/doi/full/10.1080/19368623.2016.1168334
- Language: English
- Date: 2016
- Keywords
- Services Advertising, Price Transparency, Pricing, Post-Purchase Consumer Evaluation, Information Clarity on Websites, Tangible Cues