| Title | Date | Views | Brief Description |
|---|
| Advertising In An Assembled Franchise: Utilizing Product Placement As Storytelling Instruments Within The Marvel Cinematic Universe |
2019 |
2304 |
This paper serves as a conversation for how advertising is used within the Marvel Cinematic Universe (MCU). More specifically, how are brands presented to a large-scale consumer base within the narrative. In order to investigate this, the first twelv... |
| Corporate Social Responsibility In Advertising: Understanding CSR And Consumer Equity Through Eye Tracking Research And Purchasing Intentions |
2018 |
1363 |
This research study examines the impact of Corporate Social Responsibility (CSR) on the millennial perception of advertising through an eye-tracking study of different initiatives in advertisements. Initiatives include short and long term causes, all... |
| Parasocial Relationship Influence On Covergirl Buying Intentions: Trust And Loyalty From SMI And Celebrity Endorsements |
2019 |
2633 |
Advancements in technology have shifted the ways in which advertisers communicate with consumers. Social media has gained a large presence in the marketing strategies of many companies, especially makeup brands. Makeup and beauty companies have reali... |