Advertising In An Assembled Franchise: Utilizing Product Placement As Storytelling Instruments Within The Marvel Cinematic Universe
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Jean-Luc Clark (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
- Advisor
- Emory Daniel
Abstract: This paper serves as a conversation for how advertising is used within the Marvel Cinematic Universe (MCU). More specifically, how are brands presented to a large-scale consumer base within the narrative. In order to investigate this, the first twelve films within the first two phases of the MCU were investigated by means of a content analysis. It is determined that product placement is in the forefront of the narrative and influences the plot greatly.
Advertising In An Assembled Franchise: Utilizing Product Placement As Storytelling Instruments Within The Marvel Cinematic Universe
PDF (Portable Document Format)
246 KB
Created on 6/5/2019
Views: 2122
Additional Information
- Publication
- Honors Project
- Clark, J. (2019). Advertising In An Assembled Franchise: Utilizing Product Placement As Storytelling Instruments Within The Marvel Cinematic Universe. Unpublished Honors Thesis. Appalachian State University, Boone, NC.
- Language: English
- Date: 2019
- Keywords
- Advertising, Marketing, Product Placement,
Brand Placement, Marvel, Marvel Cinematic Universe,
MCU, Storytelling, Story, Movie, Movies, Film,
Narrative, Franchise, Franchises, Cinematic,
Universe, Phase, Phases, Film Analysis, Film Theory,
Product, Products, Superheroes, Hero, Heroes,
Engagement, Pop Culture,
Entertainment