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There are 3 record/s using the keyword/s:
brand extension
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Title
Date
Creator
Publication Type
Institution
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating e...
2011
Doraiswamy, Dilip
Student
Consumer, Apparel, and Retail Studies,
UNCG
Effective fashion brand extensions: the impact of limited edition and perceived fit on consu...
2014
Childs, Michelle L.
Student
Consumer, Apparel, and Retail Studies,
UNCG
The Influence Of Affective Trust On Brand Extension Quality Perceptions And Purchase Intenti...
2014
Das, Neel
Faculty
Marketing,
ASU